Full Job Description

As a Senior Marketing Specialist, you will be responsible for developing and executing strategic marketing initiatives that drive both online and in-store sales. You will oversee digital
and traditional marketing campaigns, manage e-commerce growth, and ensure that our branding and messaging are consistent across all platforms. This role requires a data
driven mindset, creative problem-solving skills, and experience in both retail and e-commerce marketing.

Key Responsibilities: E-Commerce & Digital Marketing:

• Develop and execute digital marketing strategies, including SEO, SEM, PPC, email marketing, and social media.
• Optimize the company’s e-commerce websites for increased traffic, conversion rates, and customer experience.
• Manage online product listings, content, promotions, and pricing strategies.
• Analyze digital analytics, website performance, and conversion data to improve online sales.
• Implement and optimize paid ad campaigns on Google, Meta, and other digital platforms.
• Coordinate influencer and affiliate marketing campaigns to expand online reach.
  

In-Store & Retail Marketing:

• Develop in-store marketing strategies, including signage, promotions, and visual merchandising, to enhance the customer experience
• Collaborate with store managers to ensure consistent branding, messaging, and promotional execution across all locations.
• Plan and execute local store marketing campaigns, including grand openings, seasonal sales, and community events.
• Work closely with the merchandising team to create compelling displays that align with marketing initiatives.

Branding & Content Marketing :

• Ensure consistency in brand messaging, visuals, and tone across all platforms.
• Develop and oversee content creation for blogs, email newsletters, product descriptions, and social media.
• Manage video marketing initiatives, including product demonstrations, customer testimonials, and educational content.
• Oversee email marketing automation and customer engagement campaigns.
  

Analytics & Performance Optimization:

• Monitor and analyze key marketing performance indicators (KPIs) to assess campaign effectiveness.
• Conduct A/B testing for marketing campaigns and website changes.
• Utilize CRM and customer segmentation tools to personalize marketing efforts.
• Report on marketing ROI and provide strategic recommendations for growth.

Collaboration & Leadership:

• Work cross-functionally with the e-commerce, sales, and merchandising teams to align marketing efforts.
• Manage relationships with external agencies, designers, and content creators as needed.
• Stay updated on industry trends, competitor activities, and emerging digital marketing strategies.
  

Qualifications & Experience:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, e-commerce, or retail marketing
• Strong knowledge of SEO, PPC, social media advertising, and email marketing.
• Experience with Shopify e-commerce platform is a plus.
• Proficiency in Google Analytics, Google Ads, and Meta Ads Manager.
• Strong understanding of UI/UX principles and e-commerce best practices.
• Experience managing multi-location marketing campaigns.
• Exceptional copywriting and content marketing skills.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent project management and organizational skills.

Benefits:

• Dental insurance
• Health insurance
• Paid time off

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Full Job Description

Surplus Building Materials, a AAA Distributor company, is a fast-growing home improvement company looking for motivated and customer-focused individuals to join our team! If you’re passionate about home improvement, enjoy working with customers, and
thrive in a commission-based sales environment, this opportunity is for you.

What You’ll Do

• Greet customers and assist with project selections and purchases
• Provide exceptional customer service and product recommendations
• Answer phone inquiries and help customers on the sales floor
• Conduct cold calling to generate leads and drive sales
• Post and manage listings on online marketplaces to attract buyers
• Maintain a positive, can-do attitude and be detail-oriented
• Ensure reliable attendance and punctuality
• Work Saturdays (we are closed on Sundays)
  

What We’re Looking For:

• Self-motivated and goal-driven individuals
• Experience in doors, cabinets, or building materials is a plus (but not required)
• Strong communication and customer service skills
• Ability to proactively reach out to potential customers and close sales
  

What We Offer:

Commission-only structure with high earning potential
Training pay available to help you get started
Opportunity to work in a dynamic and growing industry

If you're ready to build a rewarding career in home improvement sales, apply today and join our team at
Surplus Building Materials!

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Paid training
• Vision insurance
  

Upload Your Resume:

Your application has been submitted!